WWF Logo History

So, what is the story behind WWF's famous Panda logo? Apparently, the inspiration came from Chi-Chi: a giant panda that had arrived at the London Zoo in the year 1961, when the organisation was being created.

They needed a symbol that is strong and recognizable so it would overcome all language barriers. The WWF founders agreed that the big, furry animal with her appealing, black-patched eyes would make an excellent symbol.

Based on these, Sir Peter Scott, one of those founders, drew the first logo, and said at the time... "We wanted an animal that is beautiful, is endangered, and one loved by many people in the world for its appealing qualities. We also wanted an animal that had an impact in black and white to save money on printing costs."

The black-and-white panda has since come to stand as a symbol for the conservation movement as a whole.

Examples of Event Advertisements

This week's assignment.

Two examples for an Event Advertisements.

These are the ones that I picked. They are pretty much self-explanatory.

First of, an ad for a Native Youth Film and Video Festival from The National Geographic. Held in The Institute of American Indian Arts Auditorium.

The second one is an ad about a Free Drama Workshop for people that are struggling with mental illness, like depression, anxiety, and such. 

TUGAS SOFTSKILL PENULISAN BAHASA IKLAN Script: YourZone Energy Drink

This is a project that our group are planning to do. We were given the task to make a commercial script and later turn it into real life commercial. 

Off Screen:

Director: Delsy Andita Gouw

Assistant Director: Pipin Anjarsari

Cameraman: Katrina Desiree

On Screen:

Student 1: Tiara Andita

Student 2: Anggiana Yuanita

Student 3: Nisrina Ayu Latifa

Professor: Muhammad Fadhil

On a hot, tiring school day..

(The students are sitting on their desks. They are bored, tired, and sweaty. All of the students are fanning themselves with pieces of scrap paper.)

Student 1: Oh God, it sure is a hot day guys. Do you feel the heat? Or is it just me?

(Other students nod their heads)

(Professor walks in with books in hand)

Professor: Good afternoon class! Today we’ll be studying mathematics! ”

(Students sigh unbearably. Then the professor starts writing on the whiteboard. Even the professor is sweating, and he soon wipes his sweat off of his face)

Student 2: *thinks aloud* I’m too hot to function. The heat is just unbearable! I’m thirsty, sleepy, and studying math is the LAST thing I want to do!

Student 3: *thinks aloud* If only I could have something to drink. Anything refreshing….

(As if the professor can read their minds, he suddenly stops writing. The students are confused. Then out of nowhere, the professor takes out YourZone Energy Drinks for the class. He then slams one on Student 1’s table)

Professor: DID SOMEBODY SAY THIRSTY?

(Students fall from their chairs, over reacting. Student 1 takes the bottle and drinks it. After taking several gulps she starts feeling the energy kicking in. Student 2 and student 3 then take a gulp and join student 1. All the students stand on their chairs and start to dance uncontrollably. Professor joins the dance)

Narrator (Professor dubbing):  *Professor looks into camera and starts moving his mouth, in reality the one speaking is the narrator) YourZone! The energy drink that keeps you moving! Filled with vitamins and electrolytes to fill up your energy. To give a kick to your tiring day!

Professor: Okay that’s enough guys… Back to Mathematics!

(Students all look at each other and sigh deeply) 

A path to Gunadarma University

http://www.gunadarma.ac.id/